The smallest details often hold the deepest memories."

That idea became the heart of our latest campaign with Kave Home, the Mediterranean furniture and decor brand known for its warm, natural elegance.

The concept was simple, almost elemental: summer doesn’t shout — it whispers. It’s not in the big, glossy scenes, but in the traces it leaves behind. A wet cushion, the ring of a wine bottle on wood, footprints on a sunlit rug, or a sudoku half-finished and left swaying in a hammock. Each image tells a quiet story. Each trace is a memory suspended in time.

We wanted to capture that subtle poetry through AI photography and video, carefully directed sceneography, and a strong creative direction focused on natural light, texture, and emotional realism. The use of AI wasn't just about efficiency — it became a tool for visual experimentation, allowing us to build metaphors with light, shape, and silence.

This campaign taught us that you don’t need noise to be memorable. You just need to know what’s worth noticing.