At Nexo Studio, we imagined a scene that never happened and made it move. For EBRO, the historic Spanish automobile brand, we envisioned a bold new context for the S400: drifting and tearing through desert dunes that were never filmed. The spot became a metaphor for creative freedom itself: no location, no logistics, no limits. Just an idea, an algorithm, and the instinct to trust imagination over material. In this mirage of sand and speed, the S400 becomes more than a machine; it becomes a symbol of untamed potential, real enough to thrill, yet born entirely of vision.
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The spot was created using generative AI and motion design, starting from a creative concept that was translated into detailed AI-generated stills. These frames served as the visual foundation, later transformed into dynamic sequences through interpolation and frame synthesis. Layered environmental effects like sand, smoke, and lighting, along with procedural camera movements, added cinematic realism. The process bridged the gap between static ideation and moving image, resulting in a fully synthetic yet immersive visual narrative.
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